The commercial televisions you see when you’re out and about may resemble your home TV. But they are not the same. There are some significant distinctions between the two display kinds. So you’ll need a commercial television if you want a display screen for your company.
Commercial displays are durable and can be protected against sun, debris, water and pressure. They are also brighter, able to stream all types of content, have many connection ports, RS232 remote controls, are designed to run non stop and have higher grade components. Consumer displays are more aesthetic but do not have all the above qualities.
4 Major Reasons
Durability
Durability is a key factor to be taken into consideration. There is a huge difference in the designs of consumer and commercial displays. Consumer screens aren’t designed to withstand continuous, extended use. They are easily broken if dropped or struck by an object.
Commercial displays are created with encasings that protect them. They are protected from impacts, dust, heat, and other harsh environments and are intended to run 24*7. A commercial display is the only real choice if you need an outdoor digital signage display.
Compared to residential televisions, commercial displays have more durable casings. High-traffic locations are likely to see the installation of commercial signage systems. Commercial televisions are thus constructed with sturdier housing materials than household TVs. Commercial screens have more durable materials and technology that is more reliable. Such as waterproof designs for outdoor signage that are IP65 and IP54 certified. They also have coatings that guard against moisture, metals, and dust.
Image Quality
Since consumer displays are made for homes, they perform best in low lighting. Most industrial venues have excellent lighting. Such as malls, hospitals, retail stores, and airports. So a consumer display’s brightness levels might not be high enough to be visible in these environments. Consumer screens have a maximum brightness level of 350 cd/m2. Whereas professional digital displays can have up to 2,500+ cd/m2. This gives you an idea of the stark contrast between the two.
Consumer televisions have lighting levels between 150 and 250 Nits. As they are intended for use in homes with fairly controlled lighting. But, a greater brightness rating is needed in commercial and retail venues that are well lit or have uncontrolled lightning. The brightness of commercial displays varies by model. The brightness of commercial television displays can range from 300 to 6000 Nits. The brightness you need depends on your environment and placement.
It is important to consider screen burn or picture retention in the case of commercial uses. The same image could be shown constantly on screens for digital signs. This high single-image usage can cause screen burn if seen on home television. Screen burn is the permanent pixel darkening that creates a ghost image.
Commercial displays need to be viewed from all directions when they are being used in retail and public spaces. All-angle viewing is made possible by adopting IPS technology. IPS technology has a broad viewing angle and prevents display distortion at any viewing angle. Due to the screen’s broad viewing angle, colour washing is also avoided when viewed from various angles. IPS is a great option for commercial, medical, and retail display signs since it transmits colours that closely resemble the colours of actual items. This technology is not used in consumer displays.
Content
It’s crucial to remember that consumer screens are made to show cable TV, movies, and video games. Whereas, a commercial display is made to broadcast and stream any material. This includes web pages, social network feeds, online videos, motion graphics, slideshows, advertising, and more. Commercial display screens can also be found in various sizes and designs. They can adapt to the many positioning opportunities in commercial and retail settings.
24/7 Use
Commercial digital displays, in contrast to consumer TVs, are intended to be on for longer periods of time. They will not experience any issues because of their strong inbuilt cooling systems. Consumer displays should only be used for 6 to 8 hours a day. So, a commercial screen is a way to go if you’re seeking a display to stream material continuously for prolonged periods.
Other reasons to consider
Media Players Will Be Required For Consumer TVs
A commercial display with a built-in media player that can stream content from your content management system, that is (CMS). A digital signage media player will be necessary if you plan to have many displays. This is required to power content to each sreen. As there are currently no consumer TV displays available with an integrated digital signage player.
Connectivity
Consumer screens have a rather small variety of input methods. Commercial panels offer a variety of inputs. Such as HDMI, VGA, Displayport, USB, RS232, and DVI. Consumer TVs often concentrate only on HDMI connections. For video wall installations, commercial TV displays also enable video-loop-out connections.
Control through RS232
Owners of digital signage can operate and track screens without a remote using the RS232 control. This is vital, it enables precise computer-based administration of screen features and functionalities. Consumer displays seldom feature this option. Even if they do, its functionality is severely constrained. Whereas, the majority of commercial screens allow complete RS232 control.
Locking The Front Panel
The last thing you want is for a prankster to start taking over your screens for their enjoyment at your company’s expense. Yes, It’s possible! All they have to do is click the buttons on the TV or use the infrared blaster on their phone. Commercial screens have IR and front panel lockout protection. Thus rendering your display unchangeable by anybody but your employees.
Portrait Mode
Consumer screens’ constrained cooling capacities can prevent their use as vertical digital signage displays. They’ll overheat and suffer damage. Whereas, commercial TV panels easily handle portrait mode.
Lifespan
Commercial displays are more expensive up front than their consumer-oriented equivalents. They are constructed using superior calibre parts. These parts can endure much longer than parts of consumer TVs. Even when used constantly, a commercial display should last between 70,000 and 100,000 hours.
Warranty
Most consumer TVs only have a one-year warranty. Professional digital signage displays often have a three-year warranty. Most consumer screens have fine print informing the user that using the display for business purposes voids the warranty.
Support
Post-sale support is a common aspect of commercial display warranties. This is of support for companies that experience difficulties during the installation process. Additionally, commercial display warranties include on-site service if repairs are required. Consumer TV warranties frequently only cover walk-in repairs. Which is problematic if you need to transport a screen 60 inches or larger.